Taste is the personalizing of Culture
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Taste is the personalizing of Culture
Over the twentieth century, taste became less a philosophical concept concerning the quality of art than a parallel to industrial-era consumerism, a way to judge what to buy and judge others for what they buy in turn. This phenomenon—conforming too much with popular taste and thus insulating yourself from having a more inspiring, personal encounter
... See moreKyle Chayka • Filterworld
Taste is a word for how we measure culture and judge our relationship to it. If something suits our taste, we feel close to it and identify with it, as well as form relationships with other people based on it, the way customers commune over clothing labels (either loving or hating a particular brand). Intentionally bad taste might be just as compel
... See moreKyle Chayka • Filterworld
Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.
But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more
But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more
Taste Is Eating Silicon Valley.
whether something provokes immediate like or dislike. Taste’s moral capacity, the idea that it generally leads an individual toward a better society as well as better culture, is being lost. Instead, taste amounts to a form of consumerism in which what you buy or watch is the…
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Kyle Chayka • Filterworld
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.