In an age where AI can generate anything, the question is no longer "can it be made?" but "is it worth making?" The frontier isn’t volume—it’s discernment. And in that shift, taste has become a survival skill.

Not taste in the superficial sense—not trend-chasing, not aesthetic mimicry, not expensive minimalism for the sake of status. Real taste. The... See more

But taste requires subtraction. It means not participating in every viral moment. It means not resharing something just because it’s getting attention. It means opting out of the churn.

That doesn’t mean being contrarian for the sake of it. It means noticing when the culture’s default setting no longer reflects what’s true for you—and walking away.