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Taste Is Eating Silicon Valley.
Taste bridges personal choice (identity), societal standards (culture), and the pursuit of validation (attention).
Anu Atluru • Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.
Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.2
Taste is eatin... See more
Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.2
Taste is eatin... See more
Anu Atluru • Taste Is Eating Silicon Valley.
Another pointer to the increasing value –and need–for taste, something frayma.ai is prioritizing for GTM teams.
Arc is taking on legacy web browsers with design and brand as core selling points. Tools like Linear, a project management tool for software teams, are just as known for their principled approach to company building and their heavily-copied landing page design as they are known for their product’s functionality.4 Companies like Arc and Linear build... See more
Anu Atluru • Taste Is Eating Silicon Valley.
Taste manifests as a combination of history, design, user experience, and embedded values that creates emotional resonance — that defines how a product connects with people as individuals and aligns with their identity. None of the tactical things alone are taste; they’re mere artifacts or effects of expressing one’s taste. At a minimum, taste isn’... See more
Anu Atluru • Taste Is Eating Silicon Valley.
users favor tools aligned with their personal values.
Anu Atluru • Taste Is Eating Silicon Valley.
Everyone’s software is good enough.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.
Anu Atluru • Taste Is Eating Silicon Valley.
Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]
Taste is
... See moreAnu Atluru • Taste Is Eating Silicon Valley.
In this new era, founders—of every kind—must become tastemakers, and venture capitalists the arbiters of taste. Because in a world where
anyone can create anything
, taste is what matters.
anyone can create anything
, taste is what matters.