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Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
Everyone’s software is good enough.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
Arc is taking on legacy web browsers with design and brand as core selling points. Tools like Linear, a project management tool for software teams, are just as known for their principled approach to company building and their heavily-copied landing page design as they are known for their product’s functionality.4 Companies like Arc and Linear build... See more
Anu Atluru • Taste Is Eating Silicon Valley.
Taste manifests as a combination of history, design, user experience, and embedded values that creates emotional resonance — that defines how a product connects with people as individuals and aligns with their identity. None of the tactical things alone are taste; they’re mere artifacts or effects of expressing one’s taste. At a minimum, taste isn’... See more
Anu Atluru • Taste Is Eating Silicon Valley.
users favor tools aligned with their personal values.
Anu Atluru • Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
Taste is some combination of design, user experience, and emotional resonance that defines how a product connects with people and aligns with their values and identity.
Anu Atluru • Taste Is Eating Silicon Valley.
Taste bridges personal choice (identity), societal standards (culture), and the pursuit of validation (attention).
Anu Atluru • Taste Is Eating Silicon Valley.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.