Superfans
The goal of the smallest viable audience is to find people who will understand you and will fall in love with where you hope to take them. Loving you is a way of expressing themselves. Becoming part of your movement is an expression of who they are. That love leads to traction, to engagement, and to evangelism. That love becomes part of their ident
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
“Would you rather buyers loved your brand or merely tolerated it? Would your customers honestly care if you went out of business tomorrow? Would they fight for its survival? That’s the difference between brands that are shaped by ‘category fit’ and ones built on true fandom.”
From In the Future All the Worlds Most Iconic Brands Will be Built on Fand
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