
Sunk costs, creativity and your Practice

When you free yourself from these pressures, your creative genius can rise to the surface again. Over time, these seemingly "useless" projects lead to fresh ways of thinking and help designers grow—both practically and metaphysically, as writer Maria Popova would say. And in the end, clients benefit from the designer’s exploration, even if the proj... See more
Marc Posch • Useless Projects: Catalyst for Creative Ideas
As you get further along in your career, a consistency may develop that’s of less interest over time. Your work can start to feel like a job or a responsibility. So it’s helpful to notice if you’ve been working with the same palette of colors all along.
Rick Rubin • The Creative Act: A Way of Being
As I keep saying, the future is small. Start a creative outfit, keep it small, think big. Be more like a band. A core unit who performs, plus a business manager. Bring in others as you need them. No flashy offices. It's all about the ideas and thinking. And don't model yourself as anything like an ad agency of yesterday. So many are still operating... See more
Feed | LinkedIn
We can talk about creativity (whatever that is) and changing culture (whatever that is) and all that jazz as much and for as long as we want, but when most agencies are expending precisely zero per cent of their time working out how to transition out of this dysfunctional and doomed way of working to something that is higher value, more profitable,... See more
Valuing value — Martin Weigel
You may have to throw things away and redo them. You won't necessarily have to, but you have to be willing to. And that can take some effort; when there's something you need to redo, status quo bias and laziness will combine to keep you in denial about it. To beat this ask: If I'd already made the change, would I want to revert to what I have now?