added by Ted Glasnow · updated 2y ago
Sunil Rajaraman (VP of B2B Marketing at GoodRx)
- "Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil."
... See moreJakob Greenfeld added
Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:
A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are
Alara added
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)