Saved by Ted Glasnow
Sunil Rajaraman (VP of B2B Marketing at GoodRx)
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more
Rory Sutherland • Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments

went on gregs pod and talked how to build digital gravity for your business
and if you just got into YC and your marketing strategy is “product hunt” please for the love of god read this so i dont get pneumonia
for b2b
scrape every target customers email from apo... See more
