added by sari · updated 2y ago
Subscription podcasting is not a breakout success
- And even Spotify, one of the largest digital subscription businesses in the world — which divulged last week that it’s paying between around $140 million to $195 million to buy The Ringer — still makes its podcasts available for free in its app, not requiring a Premium subscription. That may change someday. But purchasing The Ringer — and Gimlet Me... See more
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- But the Calm meditation app was supposed to pass $100 million in revenue last year. I’m intrigued by Knowable, a sort of audio MasterClass. The co-hosts of the Chapo Trap House podcast currently generate around $166,000 in revenue per month from their Patreon. And just today, Stratechery founder and analyst Ben Thompson launched a new podcast produ... See more
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- None on a Netflix scale, or even a Netflix-in-2005 scale.
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- This makes sense in television and film, where budgets can reach the tens or hundreds of millions of dollars; where expensive productions often look better and star a small handful of the best talent that are not “on staff” anywhere; and, crucially, where distribution has historically been controlled by paid gateways, like cable TV or streaming ser... See more
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- Audio that’s part of a broader membership program or fan club, whether informational or entertainment.
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- Audio that’s valuable as a professional or educational resource, which encourages users to get their employer to pay for it, or consider an educational expense.
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- And I still don’t think the “HBO for podcasts” or “Netflix for podcasts” is structurally something that most people urgently need or want, at least in the way it’s being presented today.
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- I’m more optimistic about paid audio content that’s differentiated from typical podcast concepts — and that can be successful on a smaller scale.
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago
- But podcasts remain relatively inexpensive to produce and unencumbered to distribute — and for almost everyone who listens, something they’ve only known as a free form of media.
from Subscription podcasting is not a breakout success by Dan Frommer
sari added 3y ago