Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147]

Luminary raised hundreds of millions to become to the “Netflix of podcasts” But… it’s not really working

On average, people download 1 new app per year.

“There’s no doubt in my mind that we’re going to go through a very similar journey where even the concept of what a podcast or audio actually is will become re-imagined.”

“I think the last job to be done by a machine is creativity”

“Every single successful media platform has been built off the back of existing content, even though they’re most known for their own things today”

“The reality is we’ve seen very few examples where this has worked. The exception is with the large platforms – Apple, Google, and to an extent, Facebook.”

“Getting distribution on something new is insanely hard in this day in age”

Think: Podcasts are based on RSS feed technology (which was pre-Facebook, YouTube, and a whole bunch of other things we take for granted)

This has to do with the idea of breaking up a larger app/platform into multiple apps/platforms, instead of building more features into the main app