Sublime

Another way of putting it is like this: a sunset is sublime because a human cannot make one, its existence transcends human ability; meanwhile, a picture of a sunset is merely beautiful because it reflects, through human invention, a thing that no amount of human ingenuity can actually replicate in real life. What’s more, a sunset is sublime becaus... See more

Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every

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