Hugo

Because right now there is someone

Out there with

a wound in the exact shape

of your words.

Authenticity is derived not from the uniqueness of your idea, but from the personal iterative process of creating meaning that takes place between you and your audience when you show up and share. Your ideas might not be unique, but the meaning made through conversation, collaboration, and interplay, is.

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us. But if you look at any enti... See more

One of the hardest and loneliest battles you’ll have to fight as you work to build the life you want is maintaining unwavering self belief that you will make it despite having *nothing* to show for it over a 2-3 year period before you see “overnight” success. You’ll feel like an imposter telling others what you’re building and who you believe you’l... See more

Steve Jobs: Asking for help is a superpower “I’ve never found anybody that didn’t want to help me if I asked them for help. I called up Bill Hewlett (founder of HP) when I was 12 years old. He answered the phone himself. I told him I wanted to build a frequency counter. I asked if he had any spare parts I could have. He laughed. He gave ... See more