When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us._... See more
One of the hardest and loneliest battles you’ll have to fight as you work to build the life you want is maintaining unwavering self belief that you will make it despite having *nothing* to show for it over a 2-3 year period before you see “overnight” success. You’ll feel like an imposter telling others what you’re building and who you believe you’l... See more