Ad legend Bill Bernbach letter on creativity, written in 194...
sublime.app
Saved by Daniel Wentsch and
Ad legend Bill Bernbach letter on creativity, written in 194...
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreDear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Patricia Maeda messaged you
Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h