Good strategy and good organization lie in specializing on the right activities and imposing only the essential amount of coordination.

we always hope that a brilliant insight or very clever design will allow us to accomplish several apparently conflicting objectives with a single stroke, and occasionally we are vouchsafed this kind of deliverance. Nevertheless, strategy is primarily about deciding what is truly important and focusing resources and action on that objective. It is a

Its important lesson is that we should learn design-type strategy from an upstart’s early conquests rather than from the mature company’s posturing.

Competitive strategies say, “Here’s how we’ll get people to buy our stuff, no matter what.” A philosophy says, “Here’s how we’ll make stuff people want to buy, no matter what.”

A good strategy recognizes the nature of the challenge and offers a way of surmounting it.

The purpose of good strategy is to offer a potentially achievable way of surmounting a key challenge.