STRAT_SCRAPS volume one hundred and fifty three
stratscraps.substack.com
STRAT_SCRAPS volume one hundred and fifty three
🚨 A vibe is not a brand strategy.🚨I continue to see young brands try to build from a strategy based on a “vibe.” A cool aesthetic, a specific energy, a mood they want to evoke. But this said vibe is not a strategy.A brand strategy is a clear POV, an intentional framework that defines who you are, what you stand for, and how you build lasting trus... See more
John Scheer • John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments
Well, that’s the strategic decision, and comes down to the value you want to offer. Such brands will be able to deliver different value depending on the context in which you place them. With the juice shot brand I mentioned, the most obvious category for them to enter was juice, since that’s what the product was made of. However, in that category,
... See moreAlex M H Smith • No Bullsh*t Strategy
Why brand comes first
andjelicaaa.medium.com
You should put together a set of values, differentiating factors and a message that demands you be considered differently.