STRAT_SCRAPS volume one hundred and fifty three

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The Scott Sternberg guide to building emotional brands

Dan Frommernewconsumer.com

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

Idris Mootee

amazon.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azoutsariazout.medium.com
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David H. Maister Managing The Professional Service Firm