STRAT_SCRAPS volume one hundred and fifty three
stratscraps.substack.com
STRAT_SCRAPS volume one hundred and fifty three
Well, that’s the strategic decision, and comes down to the value you want to offer. Such brands will be able to deliver different value depending on the context in which you place them. With the juice shot brand I mentioned, the most obvious category for them to enter was juice, since that’s what the product was made of. However, in that category,
... See moreYou should put together a set of values, differentiating factors and a message that demands you be considered differently.