STRAT_SCRAPS volume one hundred and fifty three
stratscraps.substack.com
STRAT_SCRAPS volume one hundred and fifty three
“If you can’t look at all of your brand activities and decipher how you are shaping the perception of your category in a way that positions your brand as the natural winner, you do not have a strategy. You are merely reacting to the rules that another player has written.” - Jasmine Bina
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
amazon.com
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
a consistent image in the marketplace is a valuable asset, which can be rapidly compromised if the firm attempts to serve too diverse a set of client needs. Few firms, in my experience, have a clear picture of their true positioning along the expertise, experience, efficiency spectrum.