STRAT_SCRAPS volume one hundred and fifty three

John Scheer • John Scheer on LinkedIn: 🚨 A vibe is not a brand strategy.🚨 I continue to see young brands try… | 11 comments

Alex M H Smith • No Bullsh*t Strategy

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Differentiation in the Sea of Sameness đź‘‘

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Brand Gap, Revised Edition, The

Marty Neumeier

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I finally got tired of my own bullshit

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Why brand comes first

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Liam Veitch • Stop Thinking Like a Freelancer