strat_scraps; vol. 1, version 177
You need to make clear to everyone involved that a technology shift is under way here and that old solutions simply cannot hope to keep up. Trade magazines on their best day cannot be interactive. Direct mail programs on their best day cannot catch me at the golf course. General agents on their best day cannot provide round-the-clock answers to con
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford • 5 highlights
amazon.com
LACK OF COORDINATION ACROSS TEAMS
Ravi Mehta • The Product Strategy Stack — Reforge
