Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data

I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

AI is changing content marketing, and content marketers need to change with it. The smart move is to accept that AI-powered augmentation, automation, and disruption are inevitable. That means machines can—and will—take over some content tasks historically performed by humans. As this happens, brands will increasingly place value on humans who can d

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