STR4TSTR4TS_v169

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more

Microsoft & Google adding generative AI into office apps is a classic pattern of incumbents making the new thing a feature. But the new thing generally also enables completely new ways to solve the problem. ‘Easier spreadsheets’ is less important than ‘why is that a spreadsheet?’