STR4TSTR4TS_v169

I’ve identified eight categories here: Messaging, Voice & Video, Calendar & Meetings, Documentation, Project Management, Design, Search & Context, and Low Code/No Code & Internal Tools. Companies across these categories share a melange of the same core customers: knowledge workers, remote and distributed teams, product development teams, and white ... See more

Consider the cascade of specialized productivity apps (not suites) over the years, like Evernote, Wunderlist, Any.do, Todoist, Trello, Clubhouse, Basecamp, and the list goes on. Many of these are stable businesses, but they all claim a small piece of a large pie (and one could argue, were not great VC investments from a multiples perspective). The ... See more

…Makes me wonder if the path to truly win the modern “productivity app” category is launching an underlying set of APIs for every aspect of project management + personal productivity with a wide and evolving set of products and interfaces (native ones and third-party creations) that users can switch between (and, in the process, endure a light “cle... See more

Productivity and collaboration shouldn’t be treated separately. Instead, they should go hand in hand and that’s exactly what a lot of the latest productivity tools do: Figma, Notion, Airtable, etc all have messaging natively built in to their apps.

Pretty soon, it becomes surprisingly easy to fill a full work day simply responding to whatever pops up instead of intentionally working on the highest priority things. We can easily fall into the trap that I described in the intro where we outsource our prioritization with whatever comes up.Without a trusted way of saying to ourselves and our team... See more

Where will we see luxury software transform markets? Already, in the consumer productivity space, we’re starting to see “luxury” email clients, calendars, browsers, and search engines emerge. While all of these capabilities are freely accessible to consumers and rather commoditized, companies like Superhuman for email, Cron (now Notion) for calenda... See more