STR4TSTR4TS_v169

Here's a slide from a recent all-hands. 1B+ people live and work in either MSFT or Google suite (no real alternatives), and a sea of SaaS fragmentations (too rigid, too uncreative) The world needs a "LEGOs for software" and @NotionHQ is here to build that! 5/n https://t.co/5l7n5NxMKC

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more

Productivity and collaboration shouldn’t be treated separately. Instead, they should go hand in hand and that’s exactly what a lot of the latest productivity tools do: Figma, Notion, Airtable, etc all have messaging natively built in to their apps.

…Makes me wonder if the path to truly win the modern “productivity app” category is launching an underlying set of APIs for every aspect of project management + personal productivity with a wide and evolving set of products and interfaces (native ones and third-party creations) that users can switch between (and, in the process, endure a light “cle... See more

Step One: Define Your Category and Audience

Start by explicitly stating:

• What broad category you're in (e.g., "email marketing platform," "customer service software")


• Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")


• Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")

Exampl... See more