Tactics to help ensure that your story is clear

(1) don’t overcomplicate and (2) text is your friend.

How can you use data to help make your point?

line graphs typically make it easier to see trends over time.

For an example of accessibility in design, let’s consider the iconic London underground tube map. Harry Beck produced a beautifully simple design in 1933, recognizing that the above-ground geography is unimportant when navigating the lines and removing the constraints it imposed. Compared to previous tube maps, Beck’s accessible design rendered an

Keep it simple. Edit ruthlessly. Be authentic. Don’t communicate for yourself—communicate for your audience. The story is not for you; the story is for them.

Preattentive attributes signal where to look

Enclosure

Closure