Rather, my attention is drawn to the 2012 bars within the various groups because they are rendered in a darker color than the rest.

It’s also helpful to think about the relationship that you have with your audience and how you expect that they will perceive you.

when looking at objects, our eyes seek the smoothest path and naturally create continuity in what we see even where it may not explicitly exist.

Design with colorblind in mind

Create a clear visual hierarchy of information

it skews the visual perception of the numbers.

our brains are hardwired to quickly pick up differences we see in our environment.

Heatmap

What tone do you want your communication to set?