Storytelling With Data

Figure 5.10 Add action title and annotation

Generally, diagonal elements such as lines and text should be avoided.

written report

line graphs typically make it easier to see trends over time.

White space in visual communication is as important as pauses in public speaking.

Figure 4.3 Count the 3s example with preattentive attributes

Figure 4.16 Color options with brand color

spending time to make our designs aesthetically pleasing can mean our audience will have more patience with our visuals, increasing our chance of success for getting our message across.

You take the final communication, flip through it, and write down the main point from each page (it’s a nice way to test your horizontal logic as well). The resulting list should look like the storyboard or outline for the story you want to tell (Figure 7.4). If it doesn’t, this can help you understand structurally where you might want to add, remo