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Storytelling That Moves People
When we construct stories, we should do so with a beginning (plot), middle (twists), and end (call to action). Conflict and tension are key to grabbing and maintaining your audience’s attention. Another central component to story is the narrative, which we should consider in terms of both order (chronological or lead with ending) and manner (spoken
... See moreCole Nussbaumer Knaflic • Storytelling With Data
Stories are supposed to captivate an audience. Demand their attention. Produce feelings like hope, fear, anticipation, relief, worry, exaltation, and more. Stories should express a certain degree of vulnerability, authenticity, and pathos. At their best, stories should cause the audience to reevaluate their view of the world, their life, their beli
... See moreMatthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
To have your story land, pick a character, challenge, or emotion that your listeners can relate to
Philipp Humm • The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)
should tap into a core emotion. They do this by following certain rules developed over thousands of years that work with what our brains find satisfying. From Aristotle’s Poetics to Joseph Campbell’s The Hero with a Thousand Faces, much has been written about what we require of a narrative as an audience to find it resonant. Stories must have an ar
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