Storytelling for Brand Architecture: A Blueprint | The Real Hero
Successful brands—individuals and companies—see themselves as storytellers first. They go to where their audiences are living their lives and, once there, create authentic, personal, and passionate stories that are tailored to fit the way their audiences consume content.
Carmine Gallo • The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
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