Stop Waiting for the PMF Rocketship to Launch

LogMeIn had a similar story but with a more pronounced turning point. We didn’t suddenly hit PMF out of nowhere. The breakthrough came when we revamped our onboarding process, which dramatically improved our conversion rates. We realized that just getting people to sign up wasn’t enough—we needed them to actually use the product and see its value. ... See more

It starts with a small group of customers who see your product as a must-have, and from there, you build momentum as you make continuous improvements across the customer journey.