Do they value time, money, happiness, belonging?

The point is to make assumptions (if needed) to get going, then continually iterate and evolve the picture of your ideal client.

You attract them. Your messaging, brand touchpoints, environment and your previous experience bring them to you.

‘Conversion copywriter for businesses in the startup and marketer space who want to boost sales and revenue from web pages’

Understanding what motivates your dream client

Try it for yourself, ask why you set out freelancing in the first place, what does evolution mean to you? Then ask “and why is that important?” four or five times to arrive at your real, underlying, specific goal.

Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.

When scoping out a client and project, you should have clear areas you can make an impact on.

Dream clients will connect with your mission to improve their business holistically. They understand that this takes time, and that they should lean on your expertise in a genuine partnership.