Stop Thinking Like a Freelancer

You attracted them with your positioning, you had the final say on the price, you drew out the deliverables, you agreed to the deadlines, and you control how you're perceived online.

Have you ever considered the early warning signals of good and bad clients?

From accounting to customer service, from marketing to production, I ran my part-time “just me” design business with the strategic precision of a publicly traded company.

the three main influences

Doing it right – positioning yourself where you’re most effective – will help protect against attracting the wrong type of client.

Intent is drive; intent is passion and a yearning towards an audacious goal. Intent is what inspires us to keep going even on the bad days

A bad pitch or bad client reaction to a proposal price is almost always connected to poor framing

doesn’t it make sense to understand what they desire and position your service to speak to those sensitivities?

We’re programmed to take hope and happiness from every achievement almost equally, regardless of the size.