incremental progress against defined goals was a key psychological trigger for maximizing motivation.

In all-too-many cases freelancers wax lyrical about the features of their service (I write really well, I design really well).

Understanding that clients don’t care about you, your story or your qualifications will be the key to putting together a message

you can build a business around evolution, not around you.

Why do we work so hard to win a client, then happily bid them goodbye after the project is over?

So why do you have a lack of exposure? What could you be doing differently in your space to remedy that?

It was only when I created a brand around ‘web design for the music industry’ that it began to fall into place.

you should map out what your benchmark number is, in order that we can make an impact on it.

Your prospective clients are jaded and tired too of their experience.