Stop Thinking Like a Freelancer

Put it in the context of your dream client. How can you articulate your values in a language that connects with the worldview and sensitivities of your dream client?

Understanding that clients don’t care about you, your story or your qualifications will be the key to putting together a message

You set your price, and accept the terms that come with it. You might feel you don't have a choice in it, that your rate is set by a fair market value.

Emphasize how you’re passionate about solving that problem and how you’ve done so before.

This up-and-down uncertainty is usually the reason freelancers give for throwing in the towel.

I know how to ensure maximum engagement with websites

down to probably a few hundred who want this specific type of copy.

A prospective client’s perception of your pricing, value, quality, reliability and skill can all be influenced, and in most cases radically changed.

It’s even possible to build out your experience in a particular sector into a sub-brand