Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not... See more

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today.... See more

The tweet, the article, the video were never the point. They’re just portals. What matters is what they convene, which is the conversation, the ritual, the shared experience. That’s where the value is. That’s where the business is. Media thrives when it’s built as infrastructure for belonging, not just assets to monetize. Until the industry stops... See more