Stop Analyzing Your Gut Feelings: A Counter-intuitive Guide to Better Leadership

Research shows that intuition originates in the nonverbal regions of our brain, particularly the basal ganglia and anterior cingulate cortex. These regions process patterns outside of our conscious awareness.

When we try to put intuitive insights into words, we often end up with rationalization rather than explanation. The verbal parts of our brain,... See more

If you've carefully analyzed a situation but something still feels wrong, that discomfort deserves attention. It might signal that your unconscious mind has recognized a pattern your conscious analysis missed. This is particularly true in uncertain and dynamic situations where, as Gigerenzer points out, logical analysis often falls short.

However—an... See more

If you've carefully analyzed a situation but something still feels wrong, that discomfort deserves attention. It might signal that your unconscious mind has recognized a pattern your conscious analysis missed. This is particularly true in uncertain and dynamic situations where, as Gigerenzer points out, logical analysis often falls short.