Jobs had a genius for building group identity. He handed out distinctive T-shirts and offered such childish but effective incentives as buying pineapple pizza for everyone if they completed a particularly difficult task by a certain time. He shrouded their work in mystery, insisting that no outsider be told what they were up to. The Macintosh was

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West came to Data General in 1974, joining Carl Alsing and the other engineers who were attempting to bring the first Eclipse to life. To Alsing, West appeared to be just a good, competent circuit designer, but strikingly adept at finding and fixing the flaws in a computer. “A great debugger,” Alsing considered him. “He was so fast in the lab I

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