“Stealing Your Way to Original Designs,” an article by Dan Mall

David Rudnick on his creative strategies and insistence on original work: "My struggle is not to maintain authorship. I think authorship's presence is paradoxical in design. Design to me is a synthesis of the message that must be shaped and the audience that must receive it. If one starts with an analysis of both message and audience, then authorsh... See more

creativity is combinatorial, that nothing is entirely original, that everything builds on what came before, and that we create by taking existing pieces of inspiration, knowledge, skill and insight that we gather over the course of our lives and recombining them into incredible new creations.

the idea that creativity is combinatorial, that nothing is entirely original, that everything builds on what came before, and that we create by taking existing pieces of inspiration, knowledge, skill and insight that we gather over the course of our lives and recombining them into incredible new creations.