State of Gamification pt. 1

There’s a particular allure to a simple point system as a means of evaluating behavior. It smooths out complexity, giving individuals clear metrics and goals. Gamification makes progress feel visible and tangible, rewarding you with a sense of achievement each time you hit your workout goal on your fitness tracker or log a movie on Letterboxd.

“It g... See more

game designer Margaret Robertson coined the term “pointsification,” arguing that what we consider mainstream “gamification” is really just the process of attaching point values to behavior, without any further “game-like” qualities.

Gamification is a form of persuasive design,