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Start with Why: How Great Leaders Inspire Everyone to Take Action
Everything you say and everything you do has to prove what you believe. A WHY is just a belief. That’s all it is. HOWs are the actions you take to realize that belief. And WHATs are the results of those actions—everything you say and do: your products, services, marketing, PR, culture and whom you hire.
Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Start with Why by Simon Sinek.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
