Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose

Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For th

When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need.

As any company forced to compete on price, quality, service or features alone can attest, it is very hard to differentiate for any period of time or build loyalty on those factors alone.

I can’t help but wonder if the order of the expression “hearts and minds” is a coincidence. Why does no one set out to win “minds and hearts”?

The only way people will know what you believe is by the things you say and do, and if you’re not consistent in the things you say and do,

We do better in cultures in which we are good fits. We do better in places that reflect our own values and beliefs.

It is not logic or facts but our hopes and dreams, our hearts and our guts, that drive us to try new things.

When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is

“I believe.” “There are two types of laws,” he shared, “those that are just and those that are unjust. A just law,” Dr. King expounded, “is a man-made code that squares with the moral law. An unjust law is a code that is out of harmony with the moral law.… Any law that uplifts the human personality is just. Any law that degrades human personality i