Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Sinek, Simonamazon.com
Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Bernadette Jiwa • 37 highlights
amazon.comIf those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
... See moreJim Collins • 3 highlights
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