Whichever you choose, your reports should be insightful and actionable. Too many reports are nothing more than “data puking,” as Google Analytics expert Avinash Kaushik calls it.18 Just disseminating metrics helter-skelter does little more than create confusion.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
"There is so much good academic research but it falls flat on its face if it can't be communicated clearly"
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