Organizations need to look closely at their print-centric content production processes and introduce digital planning far sooner in the production process – not something that is started after the report is written.
Every “report” should have a unique and permanentUniform Resource Indicator (URI), it should be full length, and it should contain digital assets other than words – video, audio, data, timelines, maps, images, and interactive graphs.
What if someone had already figured out the answers to the world’s most pressing policy problems, but those solutions were buried deep in a PDF, somewhere nobody will ever read them?”