ideology, ignorance, and inertia—the three I’s—on the part of the expert, the aid worker, or the local policy maker, often explain why policies fail and why aid does not have the effect it should.
Abhijit V. Banerjee • Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty
To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?”