Who will we even consider to be creators? I see two trends having an impact here. First, the line between mainstream and digital talent will fade away: not so much through creators ‘breaking through’ into the mainstream (a narrative that already feels out-of-date), as through the opposite - talent that has (or would have) found an audience through ... See more

In 2019, we saw the streaming wars between Twitch, YouTube, Facebook, and Mixer heat up for individual creators. I expect there to be a shift in strategy towards structuring deals around leagues, tournaments, and teams.