Sports podcast advertising scores big on trust
In online ads, three seconds is considered a successful view for a video. For ad placements, the same three seconds seen 8-10 times is considered enough for someone to remember. If they’re interested, maybe they’ll watch for 10 seconds, 15 would be incredible.
"A View Is Considered Three Seconds"
Advertising, as I mentioned, rates dead last as a credible source of information. What works best for us are paid announcements for a new store opening or to create environmental awareness of a specific issue—e.g.,
Naomi Klein • Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
What's next for advertising?
another-podcast.simplecast.comDive Brief:
- Ads that appear near negative content cause a 2.8 times decrease in consumer intent to associate with the brands, according to “The Brand Safety Effect,” a new media trial study by brand safety company CHEQ, IPG Mediabrands, BMW, Magna and a leading online entertainment platform.
- Two-thirds of consumers who expressed a high purchase inte