Sports podcast advertising scores big on trust
Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch
Pro
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode
Pro
Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode
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Subscriptions make advertisements more relevant, and therefore more valuable. “Making advertising a secondary—though still vital—revenue source is the most important strategic goal for most news publishers,”