WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES
Exploring how retail can contribute to health and wellness, including design solutions, sensory experiences, and creating meaningful connections with customers.
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WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES
To enhance sales and ensure satisfaction, retailers must seek to keep shoppers relaxed yet excited, calm but engaged, and attentive rather than distracted. These ideal mental and physical states – which are easily monitored using modern technology – are significantly disrupted by the negative emotions, such as irritation, anger, frustration, sadnes
... See moreDr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World
amazon.com
This is the new backdrop for brand strategy. Radical individualism is out, social connection is in. Brand focus is not on the end customer, but on the communities they belong to. Just as personas made individual consumers visible, the new brand methodology makes visible consumer communities and their co-dependencies and influences. New focus of eng
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The Calm Design Approach shifts the focus from capturing attention to fostering meaningful, mindful interactions that prioritize well-being and presence in an overstimulated digital world.
The Calm Design Approach: Prioritizing Presence Over Distraction
Urban Empathy: The Next Big Shift
matterspacesoul.com
The need for calm commerce is evolving beyond fashion and beauty, with high rates of consumers looking to everyday shops for moments of calm. Financial institutions, grocery stores and medical offices should take note.