WELLNESS SHOULD BE THE FOUNDATION OF ALL CUSTOMER EXPERIENCES

With a global focus on a deeper and more sensitive understanding of consumers comes the prerequisite to also understand the structures in which they operate. For example, understanding how spaces are designed, the significance of images people are exposed to, or how objects communicate meaning through design. This is the operating system which all ... See more

The emerging age of Precision Wellness, powered by the demands of the wellness-driven consumer, is fundamentally reshaping addressable markets, spurring innovation at the intersection of traditional industries, and creating massive opportunities for emerging companies building hyperpersonlized technology, communities, and experiences that improve h... See more

“Imagine visiting an old, indie bookshop nestled in a quiet corner of the town square. The smell of aged paper, the creak of wooden floors, and the personalised recommendations from the owner create an atmosphere that feels intimate and real. This bookshop seems authentic and personal, in contrast to a charmless chain bookstore in a commercial mall

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I'm intrigued by the concept of "Functional experiences," which marry the best of entertainment, tech and well-being [mental x physical] paired with ancient ritual practices with a twist.

Corvas Brinkerhoff [Meow Wolf] is exploring the benefits of "neuroaesthetics" ["the positive impact of art on the mind"] within the realms of his new Austin therap... See more

While e-commerce is accelerating to offer multi-layered experiences for customers and brands, bricks-and-mortar stores are becoming physical bastions of extraordinary, sensorial moments.

The need for calm commerce is evolving beyond fashion and beauty, with high rates of consumers looking to everyday shops for moments of calm. Financial institutions, grocery stores and medical offices should take note.