SoulCycle Without the Bike: Here Comes Peoplehood

SoulCycle talks about how people “come for the body but stay for the breakthrough.” It’s a good workout, but that’s only the beginning. Really what people experience is a sense of release of stress or a new insight and clarity about what’s important to them or a renewed commitment to the goals in their life or an experience of sanctuary, amid anxie... See more

the grim notion that self-improvement is not only a cultural imperative but a spectator sport, like professional wrestling. Othership calls its cult-y theatrics “wellness entertainment,” and journeyers are both audience and participant. Consciously or not, everyone is performing.