Sometimes getting the right positioning for your startup is more challenging than getting to the product itself. “Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like, and what the language that you use in the product even is.” -Kareem Amin
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like, and what the language that you use in the product even is.”
-Kareem Amin
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This can be a challenging aspect of the job for young VCs: pushing back on the founders’ ideas about which customer segments to target. A surprising number of early stage startups are not sure (yet) which market they should go after. In fact, this can be the source of great conflict. Agreeing on which markets to pursue can be an important part of t
... See moreThe job of the startup product leader is to explain how their business can potentially solve the user’s problem and whether you have agreement with the client. “In the beginning all you need to create is a high-level plan,” says Weinberg. This is step one for Weinberg and his teams. In this high-level plan there are a handful of questions that need
... See moreProduct 1st, Market 2nd: Most successful new markets begin with a market-sensitive technologist recognizing an inflection point that enables a new kind of product. The next question becomes: “who wants to buy my product?” Start with the product and search for the market as opposed to vice versa. Evaluating a market trying to find holes and develop
... See moreProduct creators often fall into the trap of thinking there is only one way to position an offering, and that we have no ability to shift that contextual frame of reference, especially after we have released it to market. We set out to build something (a new dessert or a new way of doing email, for example) and then almost unconsciously position ou
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