Customer Purchase Decision Making Process helps us understand the buying process and gives us an “entry point” for boosting sales. Marketing Mix (4 Ps) describes the different aspects of a company’s marketing plan. SWOT Analysis offers a framework for analyzing a strategic decision. Five Cs (Situational Analysis) gives an overview of the

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Approximate Value Data 300 million US Population 3 Average People per Household (US) 100 million # Households in the US 80 years Life Expectancy (US) 65 - 70 years Life Expectancy (World) 7 billion World Population 700 million European Population 4 billion Asia Population 9000 Hours in a Year 500,000 Minutes in a Year --- Company Revenue ---

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Salary Increase Interviewer: “A recent college graduate makes $65,000 per year. If she gets a raise of 9% per year, how long until her original salary has doubled?” Candidate: “We can apply the Rule of 72 here. 72 divided by 9 is 8. So it will take about 8 years.” Answer: The precise answer would be that it takes 8.05 years for her salary to

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Leadership & Influence Leading and influencing others is perhaps the most essential responsibility of a PM, so it’s no wonder these questions come up so often. A product manager, unlike a people manager, often needs to influence others without direct responsibility over them, so an interviewer will want to understand what tactics you use to build

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At my last company, I identified a way that we could, with a few tweaks, support a new market segment—startups. However, the CEO was reluctant to pursue this opportunity, explaining that he was worried about the additional development time and wasn’t sure this new market would be lucrative. He just didn’t want to take the risk for so little return.

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My team had just launched a new feature for updating your profile from the mobile app. Everything seemed to go well at first. But then, several users began complaining they were getting spammed. I gathered the developers together and asked them to focus on figuring out if this was our fault. It turns out the process of updating their profiles had

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Sample Weaknesses lack of confidence unrealistic indecisive procrastinator hesitant asking for help argumentative bad at multitasking shy overly confident makes too many assumptions impatient intimidating to others difficulty admitting failure overanalyzing can be very vague short attention span not detail-oriented too negative unassertive stubborn

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Sample Strengths creative decisive calm under pressure understand people’s feelings detail-oriented multitasking persistent independent not afraid of challenges add humor and fun to a team scrappy organized risk taking see things through initiative quantitative good at taking feedback data-driven good mentor; caring enjoy learning new skills

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“I can sometimes come across as too negative or critical, even when I don’t mean to be. I know I’ve hurt some people’s feelings in the past, especially earlier in my career. I’ve worked on my communication style a bunch to mitigate this. I precede any negative feedback with positive comments, and I ask questions instead of directly asserting the

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