Social media companies love that you don't have a website

• We’re "renting" space on a platform we don’t own


• We’re paying for that space by becoming “the product” whose attention is sold to the highest ads bidder


• Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us, and


• Our data is being collect

webpage it’s on that is being ranked and indexed, not the actual video. And that webpage doesn’t belong to you; it belongs to the sharing site. This means your videos are driving traffic to the video sharing site, not your own website.