Social media companies love that you don't have a website

On Instagram, TikTok, YouTube, X, Facebook, and almost every other big social media platform, the link is deprioritized in favor of keeping your eyes on the platform at all costs. This has had disastrous consequences for journalism, art, and the fundamental connective nature of the web.

That’s why the concept of the break-even funnel in Secret #4 is so vitally important. All of the traffic I control and earn is always pushed into a front-end funnel that will ask for the visitor to give me their email address, subscribe to a Messenger list, or both. That way, I can convert them from traffic that I control or earn into traffic that

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Once creators have earned consumers’ attention in a crowded bar called Twitch or Facebook, BYOA is the creator version of: “let’s get out of here, I know a spot😉”.  OnlyFans has grown on the back of Reddit as a free marketing channel, where adult content creators market themselves through popular R-rated subreddits. Reddit itself is not condu... See more

the game of social media is to keep us creating assets that depreciate in hours. If they took months to depreciate, we wouldn’t use the platform as much. But because it’s hours, we “need” to spend more and more and more and more of our time on the platform for it to work for us.