5. Follow with your verbal “Why it matters”— short context for your Big Thought.

5. Smart Brevity is versatile.

All they usually want to know is what’s new and “Why it matters.” Give them that.

There is power in brevity. Just a quick reminder: Shorter emails get faster response times. Fewer words go further (and are listened to more intently). Standing meetings (where your knees get weak) prioritize the point. The less preamble, the more focused your team will be on your message. Most attention spans don’t even make it to the end. Start

With Smart Brevity, you won’t have to start fresh every time you have something to say. Instead, you’ll have a replicable structure to make sure you sound like the smartest, most organized person in the room.