Sizzler is back from the brink with a shiny new brand and ambitions to match

The New Recipe for Restaurant Survival? Become the Next Domino’s.

Casual dining will become harder to find.

“The era of the billion-dollar brand is over; there’s going to be lots and lots of brands that have much more specific focuses,” Davis summarized when we spoke last month.

At the same time, you want people to constantly reinvent the brand, right?

Yes, otherwise you won’t be current, and a star brand is current—or you could call it fashionable. It is edgy, it has sex appeal, it is modern. In some way, it fulfills a fantasy. It is so new and unique you want to buy it. You feel as if you must buy it, in fact, or else yo... See more