Six Ways New Social Companies Will Monetize | Andreessen Horowitz

Creators are increasingly discovering ways to monetize their followings and talents, from merch (Fourthwall) to brand marketing (Pearpop)* to distinct product lines (Skims) to communities (Patreon, Fanhouse). Another toolkit for creator monetization, NFTs, will continue to improve, as will the infrastructure for creators to use web3 products to mon... See more

Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or ... See more

The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled adver... See more

Payments and built-in monetization models – Just as ads have become the predominant monetization model for social platforms, we believe member subscriptions are promising for communities. Because people are more likely to consume a product when they pay for it, subscriptions can incentivize engagement.

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more

If an internet celebrity or content creator doesn't get paid per view, then "fans" aren't worth so much. Revenue sharing platforms like YouTube and Twitch reward influencers for having legions of casual followers who rack up ad impression. But you need a different strategy on platforms like TikTok, Twitter, Instagram, and Snapchat that don't share ... See more