Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

When you speak on your recommended approach, don’t just say, “Here’s what I recommend.” Instead, say, “Here’s what I recommend, and here’s why.”

With Belief Building, your role shifts from a seller to an educator and a guide.

The Ladder of Importance will help you combat the curse of knowledge. It will help you surface what you’ve been taking for granted. Too many smart people are out there teaching detailed tutorials on extremely niche questions instead of teaching what’s fundamentally important.

Connect your claims to the beliefs required for your customer to buy. Flood your content with proof. Throw in colors, sounds, feelings— the whole shebang. Hit your point from every angle. Make your case bulletproof.

believe one reason for this is because smart people are dedicated to finding the truth, and the field of marketing isn’t exactly known for its honesty. That’s a turnoff to smart people.

If you’re like the typical reader of this book, you’re not looking for a quick fix; you’re looking for long-term, sustainable business growth. To achieve it, you must prioritize your attention upstream to your core message first.

To make it as business owners, we must ask: • What stage is my reader at? • What’s their readiness for the next step? • What is that next step or milestone? • How can I meet them where they are?

The feedback I hear most from clients is that I help them achieve growth that lasts—not just temporary spikes. This book embodies that philosophy, providing you with strategies for sustainable growth in a noisy world.

I was responsible for everything in my business—designing the slides, keeping track of time, managing the Q&A, and you know, teaching the course. While it was exhilarating to pursue my passion, the burden of having to do it all myself felt like a crushing weight on my shoulders.