Saved by Danielle Vermeer
Signaling: The Language Peacocks, Gazelles, and Humans All Speak
Status games require active belief…We seek rules and symbols by which to play a status game. When we find one that’s suitable and feels right, we’re vulnerable to absorbing its story, no matter how berserk.
The Status Game
When you make an offer to a new prospect, they will automatically and unconsciously examine how your offer will influence their social status. Consciously building Social Signals (discussed later) into your offer is almost always an effective way to increase its appeal to your target market.
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
As a species, we obsess over these arbitrary signals. We do so because we understand that appearances do help you rise—or fall—on the ladder of life.
Brian Klaas • Corruptible: Who Gets Power and How It Changes Us
Status Traps: Learning from Web2 Social Networks - a16z crypto
Andreessen Horowitz (AZ)a16zcrypto.com