Side Hustle

Here’s another quick test: if you have a hard time explaining the primary benefit of your concept in more than a sentence or two, you may need to rethink the idea. If the primary benefit is unclear to potential customers, you won’t convert many of them into paying customers

START A PROJECT: you’re actually going to do this, not just think about it. When you think about an idea, do you feel excited? Can you envision your next steps? If not, abandon the idea.

Finally, I’ll be posting additional resources online: just head to SideHustleSchool.com to register your copy of the book and get access to them.

Now, using what you’ve learned, brainstorm and list at least three high-potential ideas.

THAT EARNS MONEY: remember, a side hustle is not a hobby. A side hustle produces income. If you don’t see a clear way to get paid, abandon the idea.

IN A SHORT PERIOD OF TIME: if your idea requires three years to get going, abandon the idea. A feasible idea is one that you can turn into reality using the skills, time, and resources you already have.

Generally speaking, there are three broad categories of side hustles. You can sell a product, whether one of your own or someone else’s, you can provide a service, or you can be a middleman of some kind.

Some very profitable hustles can be found in “decoding” or improving an existing process, improving it in a way that produces income without creating a product and without directly serving any customers.

Still, almost every hustle idea that’s worth pursuing shares three qualities. You want your idea to be feasible, profitable, and persuasive.