
Shoe Dog

our DNA. “The cowards never started,” he’d tell me, “and the weak died along the way—that leaves us.”
Phil Knight • Shoe Dog
It felt like only minutes later that Carter and I were stepping onto the sandy tarmac of Oahu Airport. We wheeled and looked at the sky and thought: That is not the sky back home.
Phil Knight • Shoe Dog
And then it happened. As my young heart began to thump, as my pink lungs expanded like the wings of a bird, as the trees turned to greenish blurs, I saw it all before me, exactly what I wanted my life to be. Play. Yes, I thought, that’s it. That’s the word. The secret of happiness, I’d always suspected, the essence of beauty or truth, or all we eve
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In the beginner’s mind there are many possibilities, but in the expert’s mind there are few. —Shunryu Suzuki, Zen Mind, Beginner’s Mind
Phil Knight • Shoe Dog
the only answer, I thought, was to find some prodigious, improbable dream that seemed worthy, that seemed fun, that seemed a good fit, and chase it with an athlete’s single-minded dedication and purpose. Like it or not, life is a game.
Phil Knight • Shoe Dog
What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.
Phil Knight • Shoe Dog
He was easy to talk to, and easy not to talk to—equally important qualities in a friend. Essential in a travel companion.
Phil Knight • Shoe Dog
wanted to dedicate every minute of every day to Blue Ribbon. I’d never been a multitasker, and I didn’t see any reason to start now. I wanted to be present, always. I wanted to focus constantly on the one task that really mattered. If my life was to be all work and no play, I wanted my work to be play. I wanted to quit Price Waterhouse. Not that I
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For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. B
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